This week, at the Tourism Industry Summit, Destination British Columbia debuted its new 3 year strategic plan for selling BC to the world.
In just under a year as the tourism agency’s first full time CEO, Marsha Walden and her team has criss-crossed the province finding out how the industry felt about the current state of marketing BC. The result is a new strategy to revitalize the 30 year old Super Natural British Columbia brand and move forward with turning BC into the most highly recommended destination in North America. Gone are the ubiquitous blue skies and smiling tourists, that are interchangeable with many tourism competitors like Washington, Oregon, Alberta and others. In exchange, Destination BC introduced the new images that are designed to show that BC is wild at heart, and bring out the wild within us all.
The debut brand video and custom designed “Great Forest” font were met with big applause at the Summit and the after multiple viewings of the video and imagery, it gained even more fans.
Hopefully, it will win fans outside of BC and entice more visitors to explore, and recommend, British Columbia.