Generic Surplus Footwear – Anything but generic

As we move into the first days of spring, Generic Surplus draws inspiration for the new season draws inspiration from how the cityscape changes with the transition from winter to spring’s warmer weather and longer days, and mixes the laid-back outdoor culture of 1960s Los Angeles with the cutting edge urbanity of 1970s New York City.
Incorporating a vivid color palette, stonewashed canvas, and net mesh, the initial part of the collection reflects the laid-back ease that characterized LA in the 1960s, where springtime was synonymous with outdoor activities by the beach or in the valleys…surf, sand and sun.
The other half of the branch of the collection draws from the grungy city vibe of late 1970s New York, as captured by the lens of photographer Allan Tannenbaum. Evoking the scene around legendary punk club, CBGBs, Tannenbaum captured the circle of rock stars, movie starlets and bohemian street poets around the late pop artist Andy Warhol. Their je-ne-sais-quoi attitude and rebellious yet stylish way of dressing are reflected in the collection,  subtle hues and sturdy materials like suede, and leather, stand up to what the city throws at them.
A collaboration with artist and designer Steve Harrington brings his distinct desert motif to a tobacco brown beeswax leather boot. As well a modern take on the traditional loafer from Gerry Beckley, co-founder of legendary folk-rocker act, America. Both artists add their artistry to the collection now in stores for spring 2012. (Prices ranging from $65 – $165)

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