Last week, Vancouver’s Native Shoes gave a sneak preview of Spring Summer 2014 at Walrus on Cambie Street. The local company’s success has always been based on its ability to keep it simple and as their motto says “Keep it Lite”. For Spring Summer 2014, Native has kept their traditional lines but debuted bright new patterns and colours to the palette.
As the brand strives to conquer the globe, CEO, Scott Hawthorne, Creative Director, Mark Gainor and Marketing Director Shawna Olsten (pictured) showed off what to expect to see for the coming season.
In the Men’s lines, they’ve brought two-tone colours to their “Howard” boat shoe. The best selling “Jefferson” and “Miller” receive contrasting taping. For the women’s “Verona”, bright spring colours and floral prints make their debut. Chevron patterns, pops of colour on the heels and bright contrasting taping also signal the coming of spring. Even the Kids line gets refreshed, with colours and patters as well as the debut of the “Verona” for Kids.
Along with the fresh and bright product the marketing has been refreshed with a new video series to go along with the line. The World Of Native follows our intrepid explorers as they hunt the globe, discovering for the brightly coloured footwear.
Vancouver based, Native Shoes know the West Coast weather, their fresh Jimmy Boot introduces 3 new ways to “keep it lite” and dry this winter. Whether you prefer flannel lined, faux shearling or a shorter style, Native Shoes has you covered for all the Canadian elements. Rain, mud, snow and sleet are no match for the Jimmy Plaid, Jimmy Winter, and Jimmy Mid!
Stay light, dry and warm in the new:
Jimmy Plaid: Lined with fleecy lumberjack flannel, the Jimmy Plaids are where cozy meets Canadiana chic. Suggested retail $124
Jimmy Winter: Toasty faux fur insulation throughout makes the Jimmy Winters the warmest of their kind. Fit for a flurry yet still light as a feather. Suggested retail $124
Jimmy Mid: Don’t downsize – Mid size! The Jimmy Mid features all the features of the classic Jimmy but in shorter silhouette. Just like their big brother the Mids are waterproof, washable, shock absorbent, odour resistant, beast free and dual density. Suggested retail $108
The weather turns for the wetter here in Vancouver over the typical Holiday season so to make sure your feet stay dry a good pair of shoes are in order. Leave it to a Vancouver company to figure out how to make the most of our weather while keeping your feet stylish, dry and light! Native Shoes, Fitzsimmons Boot is just the thing to keep your feet ready for whatever mother nature throws at you. Comfy, functional, fun and lightweight, the Fitzsimmon comes in 19 colours and finishes. Unlike many of the other Native shoes there’s no holes in the upper and they have a built in comfortable cushion ‘sock’ to wrap your foot in soft, warm foam. Even with my feet ‘wrapped’ in the warmth, I’ve walked around town for hours in my boots and my feet were comfortable and dry (inside and out). They were a much appreciated gift when I received them so I’m sure the Fitzsimmon will make a great gift for the outdoor enthusiast or urban warrior on your list.
While the major networks debut their Fall TV Seasons, Native Shoes announces the launch of a new series on their Nativision portal. The Natives is a a series of lighthearted short films capturing the spirit of a cross-section of individuals across the globe. Each character was hand-selected for their uniqueness, creativity, innovation and light heartedness, beliefs held by Native itself. “The Native brand is about celebrating individuality across the globe,” said Founder Damian Van Zyll De Jong. “We envisioned the series as a way to relate to a diverse community and express, in a creative and fun way, that Native is for everyone.”
Created by filmmakers Corey Adams and Alex Craig of the famed Machotaildrop, each film in The Natives will highlight the featured individual’s local environment and distinctive passion. Viewers will learn about Thor’s dedication to motorcycles in Portland, Jozsef’s quirky dance moves in Budapest and Shawnt’s ice cream truck adventures in Los Angeles. The characters portrayed are wildly different from one another, though share a uniqueness that sets each apart from the other seven billion people on this earth. The premier film, featuring New York photographer Tim Barber, debuted August 28, 2012 on Nativision as well as YouTube. New “Natives” videos from Budapest to Los Angeles will make their debut every two weeks following today’s premiere video!
Step out of your world and into someone else’s shoes. Follow the stories of individuality, creativity, innovation, and passion all over the globe. Out of the 7 billion people on this planet, how do you stand out? The Natives, the adventure walks. #onein7billion
Roses Are Red! Violets Are Blue! Valentine’s Day is coming soon, are you going to be ready to show your love it true?
Flowers and chocolates are fine but doesn’t your lady deserve something special, that you couldn’t find at the drug store? With one of these stylish pieces you’ll show her you’ve got the taste that she deserves!
St Valentine’s Day is coming soon! Have you found your sweetheart that perfect something yet? There’s nothing romantic about a gift for the tool shed. Every man would like to look and feel good but does he really need another tie or bottle of cologne? Here’s a few super cool, stylish items for al budgets to win him over this year.