YouTube Star of the Month – April 2011

With the recent meteoric viral take-off of Rebecca Black’s “Friday” video it got some friends and I discussing how and why do some singers make it and others (more worthy) do not.
YouTube is full of amazing (often un-signed) singers putting themselves out there for the public to see and hear while they hope for their big break. Eventually some ‘make it’ while I’m sure there are dozens left behind.
Technology is making it even easier to produce you own uber-professional video and audio plus with the iTunes store one can earn revenue from these singles and videos.  It makes us wonder if we even need the big labels anymore?
As a regular feature we’re going to highlight some of these great YouTube performers.
Starting off with the brilliant team of Kurt Schneider and Sam Tsui, Kurt Schneider is a musician, producer and filmmaker who along with the amazing vocals of Sam Tsui have produced some amazing video singles.  Mostly they perform new arrangements of current chart hits but they have begun to produce their own original material. The first song that really gained a lot of attention was an amazing cover of “Don’t Stop Believing” in which Sam performs with himself, most recently they re-arranged Lady Gaga’s hit “Born This Way” into a track that I personally like even better than the original!
Having already appeared on Oprah and The Ellen Show it’s only a matter of time before these two YouTube stars break out of the internet and into the stratosphere of stardom!

Sam Tsui / Kurt Schneider – Don’t Stop Believing

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