Yesterday was Super Bowl 49 and millions of people worldwide tuned in to watch the big game. Over the recent years, Super Bowl advertising has generated even more buzz that the game itself. Millions are spent on a 30second ad in hope that it will generate a year’s worth of chatter and brand interest to make the investment worthwhile.
While most of us in Canada don’t get to see the same big budget Super Bowl one campaign did make its way onto Canadian broadcasts too. Coca-Cola debuted its update to their long-running “happiness” vibe, with the new #MakeItHappy program, the campaign hopes to tackle online negativity and bullying to make the internet a happy & positive place.
There’s no pretending that it’s not a commercial enterprise with a goal to sell more product, it’s nice to see big brands like Coca-Cola, McDonald’s and even Always (who have debuted similar positive messages in their Super Bowl ads), using their airtime to, hopefully, make a difference.
Check out the Coca-Cola #MakeItHappy music video, produced by Ryan Seacrest Productions featuring Jordin Sparks, Victoria Justice, Sam Tsui, Janel Parish, Nolan Gould, and many more teaming up to record an update of a song that will be familiar to baby-boomers – C’mon Get Happy (the Partridge Family theme song) and together showing how to spread the #MakeItHappy word across the internet.