This week Jay Manuel took to Sears Canada stores in Vancouver and Toronto to launch the debut season of his own fashion line. The silver hair fashion icon and TV personality, known for Canada’s and America’s Next Top Model, partnered with Sears Canada and was appointed Creative Director for Attitude Jay Manuel. Unlike many celebrity fashion lines, Jay’s more than just a spokesperson, he’s been involved in every aspect of the line, from design and fit to presentation and marketing.
Presenting his 5 fave looks from the line Jay states that his influences were classic styles from the 60’s and 70’s, which are very on trend. The patterns on some of the pieces are taken directly from photos Jay took in a recent visit to Morocco. He also listened to the public and created pieces they wanted to wear. With sizes from 0-18 and designed to be inclusive while looking exclusive, there is something for everyone like the working woman and busy moms on-the-go.
In the words of Jay Manuel, Attitude represents empowerment: if you look good, you’ll feel good.
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