Cotton, ‘The Fabric Of Our Lives’, is being brought into our lives by Naked Underwear as they introduce their new cotton collection. The company who brought us the luxury Naked Boxer Brief has carried their high end design and attention to detail through to the new line. European tailored underwear, undershirts and t-shirts are made with a high-grade soft PIMA cotton. Fabric is sourced from factories belonging to the Better Cotton Initiative and certified to ensure no harmful substances are used in the manufacture of the fabric. Naked’s factories also produce their own 100% Green Energy.
Designed by Naked CEO & Founder Joel Primus the collection maintains his commitment to create the most sexy and comfortable underwear. “It’s a fitness and health conscious world out there right now. And fashion is something that goes hand in hand. It’s all about how you feel about yourself. People deserve to look and feel good about who they are. And great people deserve to be comfortable. I’m sure there are some designers out there who will disagree with me, but fashion begins and ends in your underwear.” says Primus.
The Cotton Collection includes: underwear in a brief and a trunk style, lightweight undershirts in v-neck and crew neck and a heavyweight fashion tee in crew, v-neck and deep v-neck. Packaged in the signature Naked box with its own wash bag to help keep your garment looking fresh and your style impeccable.
The Naked Cotton Collection debuts this week online at thenakedshop.com and at fine menswear retailers like Holt Refrew and Boy’s Co.